The UK on-trade scene is going through it. Venues are below 100,000 for the first time in 20 years – with an average of six establishments closing each day.
With Dry January and the never-ending implications of the cost of living crisis, the start
this year is set to be another very challenging trading period.
So, to give back to the drinks industry, we’ve joined forces with the incredible minds behind Track Brewing Co., Yakima Chief Hops, White Labs Copenhagen, and Crisp Malt, to create something special. A compelling reason for consumers to mobilise and get back into their favourite venues.
What’s powering this movement? Fusion Pale Ale (5.1%), a keg-only celebration of industry, collaboration, and community which will launch each year in early February on Fusion Day. Ver menos